This in her circle of friends photographed 99% shakes, is Herbalife's flagship product, its flagship magic double effect: not only lose weight and weight gain.

As to why there is a magical double effect, the official explanation is:

"Because our milkshake contains more than a dozen nutrients, you can lose weight if you use it instead of eating it, if you can drink it when you eat it," he said

As for the price of the product, the official website price 329 yuan / cans, a tank of 500 grams (also recently raised the price of +5%, into a $345).

The same is the direct selling health care products, the girl unlike Amway, she will not play the "occupation cooked the old routine, in addition to her WeChat made a self introduction, and no strong marketing bombing. Just say, if you are interested, you can go to their club to play, participate in the milkshake tasting, personally experience the magic effect of milkshake, there will be a professional nutritionist to share weight loss fitness knowledge.

The girl mentioned "line club" is the time the new play herbalife. Later I still Chaoyang joy and a few other subway stations and subway entrepreneurs, the basic operation if the first girl is exactly the same with them.

From their circle of friends, Herbalife club culture to create a seemingly warm love social circle. The new and old customers to play these offline club often purchase milkshakes, in addition to taste the milkshake and sell more products, will organize some dumplings, playing badminton, outings and other collective social activities (need to pay).

These small communities everywhere to the next line of the club as a stronghold, to operate as a center for nutritionists. As a small circle of KOL, they not only guide the user how collocation of meals, diet adjustment, but also as a spiritual encouragement in the division, you confused hesitant, you for another round of fitness success theory (from x) were lost (n million o).

A new round of business brainwashing: fitness success

At the beginning of March this year, two subway sweep yards girl was male passengers abusive pushing video online crazy turn, led to the unprecedented attention of netizens.

(Xue teacher shot to safeguard world peace, there will be more than 100 million times to watch, the 400 thousand comments)

In addition to violent condemnation of violent male passengers through the keyboard, we also broke the collective sweep of the subway code itself. Some netizens said micro-blog, these 'disturbing' to push the mouth of the people shouting entrepreneurship, but it is actually engaged in pyramid schemes.

If really friends said, so open and aboveboard MLM, may really? Chinese behind again swept the Herbalife has a kind of unique direct routines?

Different methods and veteran Amway brainwashing, on the subway to sell crazy sweep yards can no longer Herbalife, shouting, "health care products can cure 'the slogan, after all that is in the old people's weaknesses. Another way of Herbalife aimed at a new generation of young users, the original choice and the value combination of "fitness culture" "make a fuss.

Today, young people for the pursuit of fitness topics, like the elderly in the health of fanaticism. In social media power today, whether it is a circle of friends or micro-blog, you can always see through lose weight grew handsome and beautiful, counter attack success stories.

Comparison of hyperbole, positive life motto touch one deeply in the heart, people will create a change in appearance has experienced a baptism of the spirit, advocated by losing find their true, realize the value of life, is simply "fitness success". ". In this two yuan value, if you do not lose weight, do not exercise, do not go on a diet, you are a loser.

This distorted fitness success, so that people are no longer pursuing the pursuit of a healthy body process, but the blind and no need to pursue their so-called thin down the results. People seem to forget that fitness is achieved by increasing the amount of daily exercise, strict self management year round to get a healthier body, rather than simply relying on a few days of dieting and binge drinking protein powder to do.

Beautiful picture of all the popular social network, in a message and praise the praise of the praise of the 'Fitness' has distorted into a vigorous' transfiguration movement'.

Exercise and a healthy diet is no longer important, as long as the money to buy this healthy milkshake, self deception, I believe 1 months will not be able to rebound in the weight of 20 pounds will be able to harvest the feeling of life winners. Even more frightening is that these people also won't regret putting up a positive, successful counter attack, life label.

Insight into business opportunities will be relentless course, Herbalife used it for a total "fitness success" brainwashing. You want the illusion, businesses will be packaged for sale to you. Those who lose weight in order to succeed tens of thousands or even hundreds of thousands of people, I do not know if you have a winner in life, but I dare you to be a qualified buyer.

The road to riches, the brainwashing of Pyramid

Although Herbalife in gameplay direct originator shot in the sand, but the essence is to direct the development of the line of work in just ways. In recent years, more and more young people one after another to put Herbalife arms, every day they are full of energy, in order to get rich dream in the fictional way under the chicken run.

Before the "China business newspaper" reporter learned that, Pyramid has a Herbalife internal distinctive grade structure:

"The service provider (Kaixian Herbalife Club people) is divided into grade one, primary, intermediate, senior, super. Want to become the Herbalife authorized service provider, to meet the needs of 60 thousand yuan to become the company's marketing task, the record of the first level service provider. "

This line Herbalife club as the center development of offline direct model not only in Chinese so, is the same as in the United States to play. But few people know that in the past few years Chinese development like a raging fire the Herbalife, was repeatedly criticized early in the United states. As early as 2014, in the United States many times in Herbalife '' Pyramid scheme 'charges.

The so-called Pyramid scam:

"The high ratio set aside as bait, simply rely on speculation bonuses way to reach sales of geometric growth, make a few people's income to astronomical figures in the short term, in order to join the new cheat, you don't need to buy a lot of also can not sell the product."

In other words, the product is sold inside the Pyramid scam itself is not able to profit through normal retail, can only continue through the development of offline, pull the hands of the new membership fees and internal purchase of products to profit.

At the beginning of 2016, New York state senator Klein said they had received 56 Herbalife employee complaints because they joined Herbalife, an average loss of $20 thousand, of which there are people miserable pay $110 thousand.

Last June, the U.S. Federal Trade Commission (Federal Trade Commission) after two years of investigation, prosecution of Herbalife, to pay a fine of $200 million after Herbalife ended in a settlement.

Interestingly, in the day of the press conference, the chairman of the U.S. Federal Trade Commission Edith Ramirez said Herbalife accords with the all Pyramid scam, but it can not be called Pyramid scheme, we need their own conclusions. (# speak Art)

In the United States have been notorious Herbalife, has become very popular in China. In order to economic independence and freedom of wealth, countless young people hesitate to embark on the journey of Herbalife fictional rich.

There are always one or two crazy sales friends around us. Before Amway, after AVON, Herbalife, infinitus...... So many years, these direct marketing logic flaws so obvious, but why the majority of people still do not know the name of the direct selling scam?

An MLM operation, water dream of wealth

Whether it is to buy a lot of consumers to buy a high price of waste, or to change the internal development of the sub assembly line, the people involved in the sale of the common people that, first, the education level is not high, two of the economic situation is not good.

Education is not high, the lack of independent thinking and judgment of the crowd, is the primary goal of these Direct Selling Company. As long as these companies just come up with a set of successful learning theory, it is enough to break the line of the masses of the psychological defense line.

'there is no possibility that you will not be determined enough.' '

'it is not your ability that determines your destiny, it is your decision to change your destiny!' '

'there is no failure, only temporary cessation of success.' '

In these inspirational quotes round after round of hypnosis, direct sales staff are convinced that as long as the unremitting efforts, you can copy the success of others, can be like their on-line, like millions of years, to the pinnacle of life.

Of course they do not know the original purpose of these beliefs, not to help them get rid of mediocrity to success, but to coax them to pay a huge fee to join the Union - so that you become poorer poor, so that you become more obedient efforts.

Because there is a layer of solidified ceiling can never be broken. The source of the upper hand of the Pyramid scam is to trick the bottom of the new pay.

(Pyramid figure, model from High German "brainwashing")

Pyramid is the upper ruling class, it is brainwashing source, middle is brainwashed internal employees and foreign missionaries brainwashing, the bottom is the flicker audience (i.e. brainwashing pay high fees or buy a large number of products to consumers). There is a ceiling between the middle and the top that will never be broken, for this is the rule of the game.

In addition to the lack of independent thinking of the crowd, another major category of vulnerable people who are in poor economic conditions.

The reason is very simple, the more in the bottom of the economic situation is not good people want to change their own situation. When the desire to become stronger, the dream will be more unreliable. Even if the absurd such as 1040 sunshine project (the year of the classic scam: into 70 thousand dollars, 2 years will give you 10 million 400 thousand), there are still many people who invested hundreds of thousands to buy.

To put it plainly, the biggest feature of these scams is: dream.

Create a platform that allows people to believe that life is not good for you, as long as you can achieve the dream here". One day my dream line does not extinguish, Pyramid scam will emerge in an endless stream there is always a new vision, waving to you, there will always be a bright prospect in the intersection waiting for you. As long as you buy tens of thousands of dollars of products, you get closer and closer to the dream.

In the dream like artificial pyramid schemes built in the attic dream sky, dream is beautiful, but has always been a pipe dream. The illusion of the illusion of the illusion of too many people, too many people's eyes, but also blew away too many people's wealth. In this fictional rich way, a group of a group of MLM people took the lead, later generations have.

Amway China swept a previous ten years, after a ten year Herbalife popular. One piece of land, one dream. But some people have been out of the scam awaken, some people are still trapped in no regrets.